Our Story
The Face Behind
the Brand
McGowan Social Media Marketing was built on one belief: that every business deserves a brand presence that feels as professional as the service behind it.
Imogen McGowan — Founder & Lead Strategist
From Stage to
Social Screen
I'm Imogen — founder of McGowan Social Media Marketing and a performer at heart. My background in theatre and live performance taught me one thing that translates perfectly to social media: people connect with people.
That's why I specialise in user-generated content (UGC) and personal brand storytelling. Whether it's relatable TikTok-style videos, behind-the-scenes Reels, or authentic product showcases — I create content that feels native to the platform and builds genuine trust with your audience.
Want to be the face of your own brand? I coach business owners to show up confidently on camera — from finding your best angles and lighting to delivering your message with presence and personality. You don't need to be a performer; you just need the right guidance.
Whether you want me in front of the camera creating scroll-stopping UGC, or behind it coaching you to shine, I'll make sure your brand gets noticed for all the right reasons.
Strategic Content
That Connects
Consistent
Brand Presence
What We Stand For
Our Values
Authenticity
We create content that reflects the real you — genuine stories that build lasting trust.
Creativity
Fresh ideas tailored to your brand voice, designed to stop the scroll and spark engagement.
Connection
Meaningful interactions that turn followers into loyal customers and advocates.
Results-Driven
Every post, campaign and strategy is measured against real business outcomes.
UGC & Coaching
Be the Face of Your Brand
User-generated content and authentic on-camera presence are the fastest way to build trust. Here's how I can help you shine.
Performance Background
With years on stage and screen, Imogen knows how to bring energy, authenticity and confidence to every piece of content.
On-Camera Coaching
Want to be the face of your brand? Get personalised coaching to look and sound your best on video — from lighting to delivery.
UGC That Converts
User-generated content builds trust fast. We create relatable, native-style videos that feel organic and drive real engagement.
Ready to Elevate Your Brand?
Let's build a social media presence that works as hard as you do.